Background

The importance of early childhood development is not new news; for decades UNICEF and medical and scientific bodies have been sharing the neuroscience that backs it. However, the message rarely cuts through because it’s traditionally shared by doctors and scientists in complicated terms.

CHALLENGE

To gain cut-through with time-poor, overwhelmed parents and ensure they took on and applied the lessons from this critical research, in a way that was more effective than every attempt that preceded ours.

The strategy needed to truly affect behaviour change. How we broke it down and how we showed up was going to make the difference we were seeking.

Solution

We created the world’s first neuroscience TED Talk given by a 7-year-old.

For over 7 minutes Molly, now one of the youngest people ever to give a TED talk, presented facts, experiments and scientifically proven ‘serve and return games’ any parent can action, in a way even exhausted parents could follow.