Background

The idea of Uber was conceived in a snowstorm in Paris in 2008. A collision of brutal weather and frustration when a taxi could not be found. And whilst simulating freezing weather for Uber staff wasn’t feasible, harnessing the power of creative collisions was. So we set about creating the optimal conditions for innovation.

CHALLENGE

From the outside, Uber is the epitome of innovation, the original disruptor. A magnet for entrepreneurial minds the world over. But on the inside was a different story.

The global tech giant’s swagger, energy and storied culture of fearless innovation, was being suffocated by the pursuit of efficiency and profitability. Compounded by lockdown and isolated working, employees were hungry for the spark and culture that first attracted them.

sOLUTION

Snowstorm is a story of cultural ignition across the whole of Uber APAC to make creativity and innovation a priority and give all employees the opportunity to help shape the future.

An online platform developed to enable staff to submit ideas as teams or individuals, comment and shape submissions and upvote the solutions that stood out.