Background

Testicular cancer is the Number 1 cancer in young men. It’s a subject men like to avoid – even though it could save their lives: Testicular cancer is 97% curable when detected early. Luckily, we knew where we could reach them…

sOLUTION

For the first time ever, an actual porno was interrupted by a public health message.

In the middle of the action, our porn star stopped, turned to the viewer, and taught him how to check himself – demonstrating on her co-star’s privates.

And because Australian men are 21% more likely to get testicular cancer than the world average, we directed men to the Blue Ball Foundation – an Australian awareness charity.