World Vision
Plates
Background
We are global citizens, socially progressive and acutely aware of the times. The challenges of our times are large, they can seem hopeless, but they are not insurmountable. People want to help, they want to hope, and they’re asking, “how can I make a meaningful impact?”
CHALLENGE
The world needs incredible organisations like World Vision. But in a changing world, World Vision was not the contemporary organisation that seems aligned to the zeitgeist of change. We needed to relaunch World Vision into a world that needed its inner activist evoked. That would re-cast World Vision and those who support them as a modern humanitarian organisation.
sOLUTION
This Means The World. A new brand platform that provides a bold and powerful place for World Vision to shake the belief fatigue and clearly differentiate itself from the homogenised world of charities. Recasting World Vision as the humanitarian organisation that delivers hope, creates impact, and that we all need.
ReSULTS
By motivating and demonstrating meaningful change World Vision Australia are already shifting the dial - scoring above norms for distinction, the ability to Captivate, Connect and Compel.
Brand metrics are one thing, but Child Sponsorship is another. Since the launch of the campaign we’ve already exceeded last year's child sponsorship numbers. And this means the world.
Child Sponsorship TVC
Child Sponsorship Social
Meal Anxiety TVC
Meal Anxiety Social Filter
